Weaving UAF A&P’s story through an experiential website design

with Urgent Action Fund Asia and Pacific

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Client

Urgent Action Fund Asia and Pacific

Relationship

Since 2019

Services

Website Design, User Experience Design, Illustrations, Visual Design, Art Direction

A website that seamlessly blends the unique visual aesthetics of Asia and the Pacific with feminist principles and ethical technology. A testament to innovation, inclusivity, and the vibrant cultural heritage of the region, offering an engaging and transformative online experience.

An identity deeply rooted in the vibrant cultures, crafts, art, and colors of Asia and the Pacific.

UAFA&P (Urgent Action Fund for Women’s Human Rights Asia and Pacific) is a nonprofit organization dedicated to advancing women’s human rights across Asia and the Pacific. They sought to create an engaging and informative website to enhance their online presence, connect with stakeholders, and provide a comprehensive resource for their community.

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Project Objectives

  • Develop a modern, user-friendly website.
  • Highlight the latest initiatives and developments in women’s human rights.
  • Facilitate easy navigation and access to resources for activists, supporters, and partners.
  • Create a visually appealing design that reflects the organization’s mission and global collaboration.
  • Ensure accessibility for all, including differently-abled individuals.

Our Approach

Discovery & Planning

  • We began with a thorough discovery phase to understand UAFA&P’s goals, target audience, and specific requirements. We conducted several brainstorming sessions with their team to outline the website’s structure, key features, and design preferences.

Key features Identified

  • Comprehensive homepage showcasing recent projects and news.
    Detailed sections for initiatives, publications, and team members.
    Integration of multimedia elements (videos, images) to enhance engagement.
    Contact forms and interactive elements for easy communication.
    Accessibility features to ensure the site is usable by everyone, including those with disabilities.

Design and Development

  • Our design team crafted a clean, modern, and responsive design that aligns with UAFA&P’s mission and collaborative ethos. We experimented with collage-style artwork combined with illustrations to visually represent the global collaboration inherent in their work. This artistic approach provided a unique and engaging visual identity for the website.

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Key Visual Elements

Home Page

Featuring a dynamic collage of images and illustrations that highlight global collaboration and impactful initiatives. We incorporated elements of nature to symbolize growth, renewal, and the nurturing spirit of UAFA&P’s mission.

Initiatives Pages

Detailed and visually appealing sections showcasing ongoing projects, outcomes, and publication highlights. The illustrations here emphasize collaboration and trust, portraying diverse groups working together harmoniously.

Accessibility