Pluriverse: Weaving constellations of feminist organising
with Frida | The Young Feminist Fund

Client
Relationship
Since 2019
Services
Visual Design, Illustration, Print and
publication Design, Art Direction
Visualising a feminist pluriverse
Crafting multiple parallel universes that celebrate diversity, foster knowledge exchange, and create space for different perspectives.
What we set out to do
As a young feminist fund, FRIDA provides young feminist organizers, who are not afraid to disrupt the status quo, with the resources they need to amplify their voices and bring attention to the social justice issues they care about.
In 2010, FRIDA became the first donor to exclusively support young feminist groups and organisations (YFOs) around the world. Almost a decade later, with the Young Feminist Pluriverse narrative report, they reflect and understand how their grantee partners have evolved accompanied by FRIDA’s continuous support.

Can Urgent Action Funds Bridge the Gap in Rapid Response Funding?
It explores in greater depth the way continuous, flexible financial and non-financial support influences the strength and evolution of young feminist organisations and groups (YFOs). This research also inquires into how FRIDA | The Young Feminist Fund’s (FRIDA) accompaniment enables YFOs to create positive impacts with and within their communities.
Based on FRIDA’s theory of change, the research aims to illustrate the way continuous funding and support enable YFOs to create change under four areas:
- One, Changing individual or community attitudes, practices or consciousness.
- Two, Increasing access to resources and opportunities.
- Three, Changing norms, culture and exclusionary practice.
- Four, Changing laws or policies.

'Pluriverse' is a world where many worlds fit—a world in which diverse hopes can be sown, multiple opportunities can be cultivated, and a plurality of meaningful lives can be achieved.
With this metaphor in mind, we created illustrations for two reports and a mini website.
The approach is to reach for the stars—visually build many parallel universes that celebrate, support knowledge exchange and hold space for different worlds. Bright colours of harmony were weaved together to honour the voices of the girl, young women, trans and intersex-led groups.
HELPING HAND, GEORGIA

REFLEXIÓN ACCIÓN FEMINISTA (RAF) (MÉRIDA, MEXICO)

WHER, NIGERIA

FE-MALE, LEBANON

SAHR, GLOBAL

The brief was to express the learnings of this research using the metaphor ‘Feminist Pluriverse’. This metaphor is borrowed from the Zapatista and indigenous women’s movement and Latin American-based sociologists to help emphasise that each YFO represents a unique and co-existing realm of possibilities of how to go about young feminist organizing.
The report makes a strong statement about how financial and non-financial support can enable each group to become precisely who they are, celebrating differences rather than promoting standardisation of what feminist organising might feel or look like.

Each group speaks and relates differently to feminist organising, and yet there are many experiences of growth that connect these groups. Together, they create forceful energy which allows for a local understanding of feminism, whilst enabling a connected social movement.
PLURIVERSE SUMMARY REPORT
