GSFW IWRAW (International Women’s Rights Action Watch Asia Pacific)
with GSFW IWRAW
Client
GSFW IWRAW
Relationship
Since 2020
Services
Visual Design, Illustration, Print and publication Design, Art Direction
Visualizing feminist macroeconomics through art
Challenging traditional economic models with art that reflects women’s experiences and priorities.
What we set out to do
The core of understanding macroeconomics begins with analysing the interrelationship between gender and the economy. Recognising this, the Global South Women’s Forum (GSFW) 2020 brought together diverse Global South women’s groups from several regions of the world to discuss how macroeconomic policy decisions impact every aspect of our lives—and how we can impact them in return.
Visualising diverse local and regional communities leading dialogues which directly involve their lived realities.
The GSFW is key to International Women’s Rights Action Watch – Asia Pacific’s (IWRAW AP) work by welcoming diverse local and regional communities to lead dialogues which directly involve their lived realities.
Following several successful annual forums in Cambodia, Rwanda, Jordan, and Malaysia—where women from across the Global South gathered to discuss sustainable development as a women’s rights issue—GSFW held its first virtual forum in 2020 due to the COVID-19 pandemic.
Our images played a vital role in the forum, serving as a fertile ground where ideas and discussions could take root and flourish. Through vibrant visuals, we captured the spirit of collective action, sparking dialogue and inspiring new strategies. The imagery helped to bridge the virtual space, creating a shared environment for growth, empowerment, and connection across borders.
The huge shift to virtual communication and engagement made our job as visual communicators—crucial, more than ever, to represent the multifaceted women who are linking the local to the global, and the global to the local.
The representation that we designed was played consecutively during the inauguration of the conference. They offered a fertile ground for the ideas to grow.
Through our work, we strived to represent and bring together women from all walks of life—across age, size, faith, interest and owing their power—women’s rights organisations, marginalised communities on the ground, including gender and sexual minorities, ethnic and racial minorities, women and girls living with disabilities activists. Elements of nature are used to represent these powerful women’s compassionate, empathic working style.