Envisioning an ideal world where we invest in the future of Girls

with Purposeful and UNICEF

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Client

Purposeful and UNICEF

Relationship

Since 2020

Services

Visual Design, Illustration, Print and
publication Design, Art Direction

The story we told

Why invest in girls? We illustrated their potential, their dreams, and the hurdles they face, presenting a compelling narrative that emphasizes the transformative impact of investing in adolescent girls. Traversing diverse bodies of water together: connected by turbulent and calm currents

What we set out to do

A series of illustrations that powerfully communicate the critical need to invest in adolescent girls.

This project highlights five transformative priorities identified by girls themselves, emphasizing key policy aims, UNICEF’s program offerings, and the importance of supporting girls’ networks and organizations.

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5 Key policy asks of teenage girls

Girl-centered Adolescent Health Services

  • We depicted scenes of girls accessing safe, welcoming health services tailored to their needs, free from gender-based violence.

Sexual and Reproductive Health and Rights

  • Illustrations showcased comprehensive sexuality education and accessible services, empowering girls with knowledge and control over their bodies.

School Access and Skills

  • We visualized inclusive classrooms and learning environments where girls receive education on their rights and gender equality, preparing them for future opportunities.

Parent and Caregiver Education 

  • Our art portrayed families learning about girls’ rights, fostering supportive home environments that respect and promote gender equality.

Financial Literacy and Security

  • We highlighted girls receiving training to manage resources and livelihoods, and gaining financial security through support to earn money and contribute to their families.
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5 Game Changing Priorities For Girls by Girls

Adolescent Girl-centered Health Services

  • Safety & Freedom from GBV: Illustrations showed safe spaces and supportive communities.
  • HPV Vaccination: We created visuals of girls receiving vaccines, supported by women’s organizations.
  • Gender Transformative Parenting: Art depicted engaged parents and caregivers participating in gender equality programs.
  • HIV & Maternal Healthcare: We illustrated comprehensive care services, including maternal and newborn care.
  • Access to Information: Our visuals ensured that information is reliable and age-appropriate.

A Life Free of Anemia & Malnutrition

  • Nutrition Programs: Illustrations showed girls benefiting from nutrition programs, thriving in health and vitality.

Learning, Skills & Agency to Chart Her Own Course

  • Social Protection: We depicted economic interventions and support systems enabling girls to transition smoothly into employment.
  • Learning & Skills Development: Art showcased girls engaged in diverse learning opportunities.
  • Child Marriage Prevention: We illustrated initiatives protecting girls at risk and promoting their right to choose their future.


Cash, Care, and Power over Her Future

  • Our visuals emphasized the importance of social protection and economic empowerment, illustrating girls’ journey to financial independence and security.

Voice, Agency & Leadership

  • Active Engagement: We depicted girls participating in policymaking and community decisions, highlighting their leadership and influence..

     

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A holistic vision

Beyond these priorities, our illustrations painted a world filled with care and hope for the future.

We envisioned an environment where girls have the agency to ask for what they need and the power to create the lives they envision.

Our art underscored that solutions cannot exist in isolation; every human and non-human being is interconnected. The wellbeing of girls is dependent on a holistic environment that fosters healing, wellbeing, and collaboration. 

Our illustrations are crafted to inform and inspire action and empathy. By centering girls’ wellbeing, voice, agency, and leadership, our artwork aims to catalyze a global movement to accelerate action for 350 million adolescent girls by 2025.