Designing a Living Toolkit: Bringing Feminist Realities to Life
with Association for Women’s Rights in Development

Client
Association for Women’s Rights in Development (AWID)
Relationship
Since 2021
Services
Visual Design, Illustration, Print and publication Design, Art Direction
World Environment Day
A vivid representation of the symbiotic relationship between grassroots movements and the health of our planet.
Beyond a Document: Creating a Space for Feminist Imagination
The Feminist Realities Toolkit, developed by AWID, is not just a report—it is an invitation. An invitation to see, document, and co-create feminist alternatives that already exist. It challenges the notion that feminism is only about resisting oppression, instead spotlighting tangible feminist practices, economies, and governance models that are reshaping the world today.
At We Are Stories, our role was to design a toolkit that didn’t just deliver information but felt alive—a resource that could be engaged with, adapted, and used as a catalyst for change.
This was not about creating another static, institutional guide. It was about designing a space where feminist movements, grassroots organizers, and visionaries could see their realities reflected and find tools to build new ones.

The Challenge: Turning a Vision Into an Interactive Resource
The biggest challenge in designing this toolkit was ensuring it felt dynamic—a document that people wanted to use, not just skim through and archive. The content was rich, drawing from global feminist movements, storytelling traditions, and community-led activism. But how could we design it to be:
Practical and easy to navigate – ensuring that feminist organizers, regardless of background, could find what they needed quickly.
Reflective of feminist creativity – moving away from rigid, corporate reports and instead feeling participatory and welcoming.
A toolkit that can evolve – designed not as a finished product, but as a living document, adaptable to different movements and contexts.
This meant breaking conventions of how reports are typically designed and prioritizing accessibility, usability, and engagement.

Our Design Approach: Making Feminist Realities Visible
1. A Structure That Feels Like a Conversation
Rather than overwhelming readers with academic theory, the toolkit follows a natural, conversational flow, guiding users through:
Understanding Feminist Realities – Defining what feminist alternatives look like and why they matter.
Unearthing & Co-Creating – Providing tools for documenting and building feminist realities in different contexts.
Workshops, Interviews, and Presentations – Step-by-step guidance on amplifying feminist voices and movements.
Ongoing Co-Creation – Ensuring that the conversation doesn’t stop with the toolkit but continues evolving.
Each section was designed with modular flexibility, so readers can either follow the full journey or jump straight to the tools they need
2. Aesthetics That Embody Feminist Power and Joy
This was never meant to be a dry, institutional manual. The design needed to:
Feel bold, unapologetic, and vibrant – Reflecting the energy and diversity of feminist movements worldwide.
Use typography that speaks with clarity and warmth – Ensuring accessibility while maintaining a distinct visual identity.
Incorporate organic, hand-drawn elements – Creating a human, participatory feel that reinforces community-driven change.
The result is a toolkit that doesn’t feel like a manual—it feels like an artifact of feminist creativity and resistance.
3. Tools That Feel Tangible and Usable
A feminist toolkit must be more than just theory. It must be actionable. The design amplifies this by:
Using strong visual hierarchy – Making key takeaways, action steps, and discussion prompts stand out clearly.
Incorporating storytelling as a design element – Highlighting real examples of feminist realities through pull quotes, case studies, and first-person voices.
Encouraging interaction – With workshop templates, reflection spaces, and activities that invite users to engage directly with the content.
These choices make the toolkit a true resource for organizers—not just something to read, but something to use.

The Outcome: A Toolkit That Lives and Breathes
- Adopted by feminist organizations globally – Serving as a foundational resource for feminist movements worldwide.
- Used in workshops, training sessions, and grassroots organizing – Helping communities document and strengthen their feminist practices.
- Designed to evolve – With flexibility for translation, adaptation, and ongoing contributions from feminist movements.
The Feminist Realities Toolkit is more than a publication—it’s a platform for collaboration, imagination, and change.

Final Reflections: Designing for Movements, Not Just Audiences
At We Are Stories, we don’t just design reports. We design experiences that support movements. The Feminist Realities Toolkit reminded us that design is not just about aesthetics—it is about creating access, amplifying voices, and making tools feel empowering and alive.
This project was about honoring the feminist futures already being built—and making sure that more people have the tools to see them, share them, and co-create new ones.
